Hannah Maxson
Hannah Maxson
Brand marketer who likes building campaigns and asking, “can we try this?”
I turn early ideas, even the messy, half-formed ones, into thoughtful, real-world work that connects with people and holds together from concept to execution.
Commuter Billboard Series
A commuter-first billboard campaign that turned a shared frustration into a 32% lift in branded search.
Commuter Billboard Series
A commuter-first billboard campaign that turned a shared frustration into a 32% lift in branded search.
LAOP x TRICARE Transit Campaign
Veterans don’t talk about “access to care.” They talk about wait times, parking, and feeling overlooked. A transit campaign that met them there.
LAOP x TRICARE Transit Campaign
Veterans don’t talk about “access to care.” They talk about wait times, parking, and feeling overlooked. A transit campaign that met them there.
Employee Branding for Centered Health
What if a recruiting video actually felt like the place you’d be working? A day-in-the-life concept built to show personality, not just perks.
Employee Branding for Centered Health
What if a recruiting video actually felt like the place you’d be working? A day-in-the-life concept built to show personality, not just perks.
Liquid I.V. Festival Activation
Young adults are drinking less, but festival culture hasn’t slowed down. Hydration House reimagined the festival activation as a recovery-focused experience built around hydration, mocktails, and real attendee behavior.
Liquid I.V. Festival Activation
Young adults are drinking less, but festival culture hasn’t slowed down. Hydration House reimagined the festival activation as a recovery-focused experience built around hydration, mocktails, and real attendee behavior.
Skills
Skills
Campaign Concepting
Campaign Concepting
Creative Direction
Brand Positioning & Messaging
Brand Positioning & Messaging
Campaign Planning
Campaign Planning
Copywriting
Copywriting
Lifecycle & Retention Strategy
Lifecycle & Retention Strategy
Media Planning
Media Planning
Vendor & Agency Management
Vendor & Agency Management
Creative Brief Development
Creative Brief Development
Performance Analysis
Performance Analysis
+ More
+ More
